Every college football program has its rituals, and the Big 12 Conference’s traditions reflect the individuality and passion that make fall Saturdays special.
At Kansas State, the traditions that define home games at Bill Snyder Family Stadium speak to the university’s rich history, school spirit and a distinct game-day experience.
Those traditions include:
- The crowd locking arms and swaying as the band plays “Wabash Cannonball.”
- Fans filling the stands in royal purple, Kansas State’s sole official school color since 1896.
- The familiar “EMAW” slogan, short for “Every Man a Wildcat,” which embodies the unity and pride of the Wildcats.
Together, those traditions create an atmosphere that reflects the heart of Kansas State football, making Saturdays in Manhattan a celebration of Wildcats pride.
Click here for the full story on each Big 12 school’s most iconic customs.
Mike Garbett is a content specialist working with McClatchy’s Content Innovation Lab.

