College football traditions stretch from coast to coast, and the Big 12 Conference is no exception.
Home to some of the sport’s loudest stadiums, most distinctive mascots and unforgettable game-day rituals, the conference blends longtime pageantry with newer traditions that have quickly become fan favorites.
Here’s a look at each Big 12 school’s most iconic customs and traditions:
Arizona
- Bear Down chant led by the band throughout games at Casino Del Sol Stadium
- Wilbur and Wilma mascot antics, including skits and crowd interaction
- Fans make a hand gesture forming a “W” and “C” (Wildcats) with their fingers
Arizona State
- Mascot Sparky approaches the stadium to “stomp” the opposing team’s bus
- Fans shake their car keys, serving notice that the Sun Devils are ready to drive
- After every score, Sparky does one push-up for every point on the board
Baylor
- Tailgating at the Baylor Basin on the Brazos River outside McLane Stadium
- The Baylor Line, where the freshmen class rushes onto the field before kickoff
- “Sic ‘Em, Bears!”: A greeting and hand gesture mimicking a bear’s claws

BYU
- The student section averages up to 120 decibels and sways to Kanye West’s “Power”
- The Cougar Tail, a 16-inch maple-bar doughnut served at LaVell Edwards Stadium
- The concrete block “Y” that serves as a permanent visual backdrop for home games
Cincinnati
- The Bearcat Walk outside Nippert Stadium
- The band sprinting down concrete stairs to meet the drumline on the field
- The Bearcat mascot crowdsurfing through the student section
Colorado
- Ralphie’s Run, a live American bison charging across the field led by handlers
- Folsom Field, with its panoramic views of the Rocky Mountains’ Flatirons range
- Fan Fest starts 3 hours before kickoff and features food trucks, music and games

Houston
- The Cougar Walk outside TDECU Stadium
- The Cougar Paw, as fans and players make a hand sign with the ring finger bent down
- The Frontiersmen spirit group runs UH flags across the field after every Cougars score
Iowa State
- Ringing an historic 1890 cast iron bell after every home victory at Jack Trice Stadium
- Fans performing a synchronized dance to the song “Juicy Wiggle” by Redfoo
- A blaring tornado siren (a storm is approaching) before the Cyclones take the field
Kansas
- First and foremost, Rock Chalk Jayhawk, one of college athletics’ most iconic cheers
- The Hawk Walk outside David Booth Kansas Memorial Stadium
- The band leading fans down historic Campanile Hill toward the stadium before kickoff

Kansas State
- The band plays Wabash Cannonball as the crowd locks arms and sways back and forth
- A sea of fans dressed in royal purple, the sole official school color since 1896
- EMAW, an acronym for “Every Man a Wildcat,” representing unity and school spirit
Oklahoma State
- The Walk outside Boone Pickens Stadium
- The Spirit Rider rides Bullet, a horse, to celebrate every Cowboys touchdown
- Fans flash a pistols firing hand gesture to salute the team and celebrate big plays
TCU
- The Frog Walk outside Amon G. Carter Stadium
- The famous “Riff, Ram, Bah, Zoo!” yell ends with a booming “Give ’em Hell, TCU!”
- The Frog Horn, a loud, distinct blast to celebrate big plays and energize the crowd

Texas Tech
- The Masked Rider, a horse-riding mascot in scarlet and black, leads the team to the field
- The Guns Up hand sign, which mimics Raider Red’s pistols (index finger out, thumb up)
- Yes, it’s been banned, but we can’t forget about the tortilla toss kickoff tradition
UCF
- The Knight Walk outside the stadium, the Acrisure Bounce House
- The Bounce House shakes during Zombie Nation’s “Kernkraft 400”
- The Citronaut, UCF’s original space-themed mascot, often returns for big games

Utah
- The Ute Walk outside Rice-Eccles Stadium
- The student section (The MUSS) is recognized as one of the nation’s most raucous
- “Moment of Loudness,” a wave of fan noise to honor the lives of departed loved ones
West Virginia
- The Mountaineer Mantrip outside Milan Puskar Stadium
- John Denver’s “Take Me Home, Country Roads” is sung pregame and after wins
- The Mountaineer mascot fires a black powder muzzleloader to create a celebratory bang
READ MORE: From fight songs to mascots: Every ACC school’s most iconic football traditions
READ MORE: From mascots to rituals: Every Big Ten school’s most iconic football traditions
READ MORE: From chants to mascots: Every SEC school’s most iconic football traditions
Mike Garbett is a content specialist working with McClatchy’s Content Innovation Lab.

